Viral Messaging: Putting Digital Citizenship to the Test

The following post is by Alex Podchaski, and while I have never met him in person, we are part of each other's professional learning network. When the MOMO Challenge reared its ugly head last week, I reached out on Twitter to other technologists to find out what they were hearing and what their thoughts were. Alex's thoughts were spot on with mine and I asked him if he would guest blog on the subject for me. I'm thankful for his insights and for being a sounding board. This is his post and the original can be found here.

Turning A Viral Hoax Into A Lesson on Internet Safety

Over the last week, you have probably seen some reference to the “Momo Challenge,”
hidden messages in Youtube videos, and calls for technology companies to police their
systems to protect kids. You have probably also seen a number of reports of things being
a hoax that should be ignored. As always, the truth lies somewhere in between, and we
wanted to help you sort things out along with giving you some practical advice on how to
deal with these types of reports in the future.

As educators, we spend a great deal of time trying to figure out the best way to prepare

our students for the challenges they will face, both in the real and the digital worlds.

Many times we have to deal with the theoretical, as we can’t always create the proper

real-world scenarios to take all the aspects of instruction into account during a given

situation. For many of us, we have embraced the concepts of digital citizenship,

trying to help our communities navigate the difference between behaviors and

actions online and in real life. We have created great models, listed out recommended

behavior, taught interesting lessons, and sometimes even given badges when we

have been successful. But the real test of what we are teaching is not how we respond

to the manufactured situation, but how we then address something that happens for real.

Case Study: What is the #MoMoChallenge?

There have been reports for the last 18 months about the #MomoChallenge. It started

with reports of someone or something luring students via social media accounts on

Facebook and WhatsApp to do harm to themselves and others under threat of public

humiliation and physical intimidation. Reports were made that students had harmed

themselves. Over the last week, it became a video that was being embedded in

popular children's videos on YouTube. Over the weekend, the media has picked

up on what has really happened and gotten to the real part of the story - it’s not real.

Here are a few sources we find credible on the topic:

• Vox
• The Atlantic
• NPR
• CNN
• New York Times
• Snopes

Unfortunately, these reports come after many local news organizations and school districts
had already bought into the fear, uncertainty and doubt caused by reports on social media,
encouraged by media celebrities posting and reposting without knowing all the facts.
Part of the challenge of being an educator is taking the time to evaluate what we discover,

and then choosing the appropriate response. It is not always easy, and we have a lot to

learn as well. A friend posted the following article online after a long discussion by a
number of us on twitter regarding the whole situation.

Those who choose actions that attempt to negatively influence children are truly
despicable. The various challenges and stories that appear online about suggestions being
made to kids about trying to disappear, or cause harm to themselves, or to act out in foolish
ways make me mad. But as horrible as those behaviors are, are we really doing what we
need to in order to minimize their influence on our students and children? Whenever one
of these stories makes the news or makes it around the rumor mill from parents,
other teachers, or social media, I try to apply the same rules we teach our students about
how to determine what is really going on and how to appropriately respond.

Questions to Ask Yourself

• Is the source authentic?

When we search for those items to watch or use, are we paying attention to where they

come from? I love Marvel movies, and I love watching the trailers and shorts as they are

released online. But each time I go looking for them, I have to choose between those who

are copying the material for their own benefit and the official sources of the clips and
trailers. I know I can trust the official versions to be appropriate and only have
trusted content. I cannot make the same claim for the random account that copies or
changes the video for their own purposes.

• Is the content appropriate?

The classic definition of, “I know it when I see it … ,” applies here. We are all tempted to

watch that video that reveals the secret about someone or something. Or maybe we can’t

wait for that movie to come out on DVD/streaming so we find that copy out there online.

Sometimes, we just need that child to be quiet, so we let them watch something (anything)

to get five minutes of peace and quiet. We may all do this, but we know that it is not
always appropriate, and we need to take a moment to determine what our real motivation
and response should be. There is an internet phenomenon called the Rick Roll.
You can check out the whole story on Wikipedia, but it was all about includingRick Astley’s
“Never Gonna Give You Up” video, lyrics, images or music in any type of internet post.
Videos were posted that purported to reveal one thing, but the viewer was faced with the
video of Rick Astley shortly after starting. There are people who will post anything just to
get the views and increase their income potential. We need to be discerning when choosing which videos we watch.

• Do I really need to share?

Just by being on social media, I receive all kinds of warning, updates, stories, breaking
news, and other notifications that demand that I share them with my connections.
It ranges from outbreaks of illnesses to political messages to online petitions that
demand that I repost them. I ignore almost all of it. Why? In most cases, if I have followed
the previous two steps, the originating organization, or the intent of the poster, almost
always is something that I deem appropriate, and most of the time the primary source
of the original message is not from anyone or any group I would recognize as an authority
on the message they are posting. I value my online community, both personally and 
professionally. If I post something, it becomes part of my online reputation. I am not willing
to risk my reputation for just anyone or anything. It is hard enough to maintain credibility in
face to face relationships. Online is harder. We should always think before we post.
In most cases, it will save us from a world of grief.

• Walking the Walk

As adults, it’s important to understand that we need to be as responsible online as we

expect our children and our technology companies to be. We need to stay aware of the

potential threats and dangers, but we also need to know when to react, and when to be
patient and dig deeper. By sitting and talking with your children about internet safety
and the rules you’ve established as parents, it will help guide them toward appropriate
content online. Give them limits, but also make sure you are aware of what is out there
and what they are watching. By modeling good behavior, it may even help you
remain accountable, as well.

Alex Podchaski, a Certified Education Technology Leader, has been Oak Knoll’s Chief Technology Officer since 2008. In 2015, he was named to Huffington Post’s inaugural list of the Top Social Tech Leaders in K-12 education as someone who has embraced social media to exchange ideas and solutions in the ever-evolving educational landscape. He earned bachelor’s degrees in physics and mechanical engineering from Rutgers University, where he would also earn a master’s in strategic management. Mr. Podchaski also taught as an adjunct faculty member at the university, where he built Rutgers’ first network operations center. You can follow him on Twitter at @ajpodchaski.

What This Instructional Technologist Learned from the MOMO Challenge

Yesterday I spent hours researching a sinister mother bird known as MOMO. This is time I can never get back but the time I felt needed to be spent to best support the families of our school. Trying to discern whether the MOMO Suicide Challenge was real or not. Trying to discern how pervasive the issue really was. Trying to answer emails from concerned parents. Trying to decide how best to communicate with our stakeholders regarding it all. Wavering between "it isn't something to be concerned about" to "yes, it is something to be concerned about" over and over throughout the day.

The frustration over all this is high but it has also been a huge eye-opening learning experience for me. Today, our school sent out this email to families regarding this hot topic. As someone that has lived with suicidal thoughts during a time in my life, I don't take this lightly. That being said, I also believe that social media can cause this to be blown out of proportion and it becomes glamorized. That's my concern.

Here are some interesting thoughts I have had while researching this:

• This is a direct hit to adult responsibility because MOMO is now showing up randomly inside what would be considered kid-friendly videos on YouTube (Peppa the Pig and Fortnite, for instance). When I look around I see adults oftentimes unaware of what children are actually doing on devices. There is a false sense of security and complacency that some adults have accepted that is getting a huge slap in the face.
• I spent hours researching MOMO and I'm still not sure of its initial pervasiveness and impact on society and this worries me as an instructional technologist. 
• Adults seem to be propagating the issue and it's mainly on Facebook. I get it, parents are scared. The MOMO character and it's message should not be heard by anyone but when I ask students what they know about it, most know very little. Facebook is now an adult heavy platform and the fear we are seeing there is not translating into actual issues- at least at our school. The concern is a breeding frenzy. The more we repost and share, the more likely that bad people continue to create bad things. We feed their need to think what they are doing is worthwhile.  
• This is a digital citizenship issue at every level. Yes, there are videos on YouTube that have been created in what I feel is a copycat manner based on the original concept of what purportedly was happing in the WhatsApp messaging app. But if you are allowing your students/children to watch any video of Peppa Pig uploaded by any person, these are pirated videos and the chance of them containing inappropriate information is there. Adults should use this time to model and teach children about looking for ways to view things that take copyright laws into account. If you want to watch a video on YouTube, look for an official owner of that video to see if it exists. If it doesn't, YouTube isn't where you should be going to watch someone's version of a video recording of that streaming TV program. 
•  We are in an era where we cannot just repost and retweet what we see on social media without looking a little deeper. Snopes.com is a great place to check for validity. What we are seeing this week regarding MOMO is lightyears away from what was originally being suggested was happening. It is still horrifying that people are trying to trick small children to watch self-harm videos but we need to be vigilant in knowing we have a responsibility on the information that is actually being shared. 
• Fear causes people to shut down good things. With every good gift that God has given us, there will always be people that use it for sinister plans. YouTube and WhatsApp aren't inherently bad, they just need to be used in appropriate ways. Don't allow evil to win. This is a reminder of the "Blue Whale Challenge." We must be both discerning and vigilant in the way we both address and ignore these type of things within our community.
• This is a great opportunity to talk to children about self-harm and self-awareness. Creating a sense of open communication is important in all aspects of a child's life, not just technology.  
• Lastly, there will be something else. When I was young it was listening to Ozzy Osborn records backward. Recently it was the "Tide Pods Challenge" and the "Blue Whale." As adults, we need to look at the last few days and not immediately repost what we are seeing or assume it is real. This is why it took me days to figure out if this problem was actually immersive or not. Help the world by not feeding the frenzy.